Director of Communications
New Mexico United
Full-time
On-site
Albuquerque, New Mexico, United States
Communications & PR, Professional Soccer, Director
Position Summary:
New Mexico United is seeking a seasoned Director of Communications to lead and manage the club’s internal and external communication efforts. This leadership role will oversee strategic communications planning, media relations, public messaging, crisis communication, and brand positioning in alignment with the club’s mission and values. The ideal candidate will be a compelling storyteller, a proactive media strategist, and an experienced team leader capable of shaping how New Mexico United is represented in the public eye.
Key Responsibilities:
- Represent and promote the mission, vision, and values of New Mexico United through clear, consistent, and engaging communications.
- Develop and implement comprehensive communication strategies that elevate the club’s public presence locally and nationally.
- Serve as the primary liaison with media; manage media requests, develop press materials, and act as the official spokesperson for the club.
- Create and oversee the execution of internal and external messaging, press releases, talking points, and key announcements.
- Guide and enforce brand voice, tone, and messaging consistency across all platforms.
- Lead crisis communication planning and serve as a key advisor during critical or high-profile situations.
- Provide media training to front office staff, technical staff, players, and others who represent the club.
- Collaborate across departments to ensure alignment and consistency in messaging and communications.
- Track, measure, and report on media coverage and communications effectiveness; adjust strategies accordingly.
- Supervise and support a small communications team, including interns or contract staff, providing mentorship and professional development.
Qualifications:
- 3+ years of progressive experience in communications, media relations, or public affairs.
- 3+ years of leadership experience managing teams or departments.
- Bachelor’s degree in Communications, Journalism, Public Relations, or related field.
- Strong background in media engagement, public speaking, and message development.
- Proven experience leading communication strategy for a brand or public-facing organization.
- Excellent writing, editing, and proofreading skills with attention to tone and voice.
- Experience managing reputational risk and crafting crisis communications.
- Ability to work cross-functionally in a fast-paced, collaborative environment.
- Deep understanding of media trends, analytics, and communications metrics.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.