Revenue Strategy & Insights Analyst

About AMB Sports and Entertainment
AMB Sports & Entertainment is part of the Blank Family of Businesses comprised of the National Football League’s Atlanta Falcons, Major League Soccer’s Atlanta United FC, Mercedes-Benz Stadium, Atlanta Drive GC, and PGA TOUR Superstore.

About Atlanta Falcons

The Atlanta Falcons are a professional American football club and member of the National Football League (NFL).  The team’s headquarters and practice facility are located on a 50-acre site in Flowery Branch, Georgia.  The Falcons’ NFL expansion franchise was awarded in 1965 and acquired by current owner Arthur M. Blank in 2002.  Under Blank’s leadership, the Falcons have become one of the League’s premier teams on and off the field, playing their home games at Mercedes-Benz Stadium. For more information, visit www.atlantafalcons.com, and follow @AtlantaFalcons.

About Atlanta United

Atlanta United joined Major League Soccer in 2017 and won the 2018 MLS Cup in just its second season, the earliest an expansion team has won the title since 1998.  The club has set multiple league records including season tickets sales (36,000-plus), single-season average (53,002) and total home attendance (901,033). Owned by Arthur M. Blank, Atlanta United plays its home matches at Mercedes-Benz Stadium. For more information about Atlanta United, including how to purchase season tickets, visit: www.atlutd.com, and follow @ATLUTD.

About Mercedes-Benz Stadium

Opened in August 2017, Mercedes-Benz Stadium is a world-class sports and entertainment venue in downtown Atlanta and home to the National Football League’s Atlanta Falcons and Major League Soccer’s Atlanta United. The multi-purpose stadium was named the 2019 Sports Facility of the Year and is host to major sports and entertainment events, including the 2026 World Cup, the 2018 and 2025 College Football Playoff National Championships, the 2018 MLS Cup, and Super Bowl LIII. Mercedes-Benz Stadium is the first professional sports stadium in North America to achieve LEED Platinum Certification and the first stadium worldwide to achieve TRUE Platinum Certification for zero waste by the United States Green Building Council. Mercedes-Benz Stadium is proud to be collaborating with naming rights partner Mercedes-Benz and thirteen founding partners including Coca-Cola, Equifax, The Home Depot, Novelis, SCANA Energy, Truist, IBM, Georgia Power, American Family Insurance, Global Payments, Ticketmaster, and Delta Airlines.

To learn more about Mercedes-Benz Stadium visit www.mercedesbenzstadium.com.  Follow us on Facebook, Instagram and Twitter.

Position Summary

The Revenue Strategy & Insights Analyst is a highly motivated, analytical individual who drives lead generation, revenue, retention, and fan intelligence reporting and insights for the Atlanta Falcons, Atlanta United FC, and Mercedes-Benz Stadium events. This role will perform complex queries, analyzing and tracking all aspects of the ticket sales journey, working directly with marketing, sales, and retention leadership to deliver insights about our fans and evaluate campaign performance. Analyzing our holistic revenue funnel across Falcons, Atlanta United, third-party major events, and sponsorship, this role will build and maintain dashboards that drive the organization’s data-driven decision-making.

This position reports to the Manager of Data & Insights and will work with stakeholders across AMB Sports & Entertainment.

This is a full-time role located at Mercedes-Benz Stadium in downtown Atlanta.

Roles and Responsibilities

• Develop reporting, analysis, and strategic recommendations to support the business goals of key AMBSE stakeholders
• Develop data-driven lead generation and lead scoring systems for season ticket leads by capturing and importing fan data, analyzing engagement with digital channels, and evaluating CRM touchpoints
• Develop expertise in AMBSE’s business intelligence environment, including data ETL and query work
• Collaborate with department leaders and be a champion of data-driven decision-making
• Analyze and report on sales and service rep activity, success, and pipeline efficiency
• Build fan profiles that demonstrate tendencies, characteristics, and behaviors for season ticket prospects, members, and other key stakeholders
• Identify at-risk accounts and develop reporting strategies for proactive retention
• Build and manage dashboards through PowerBI to show progress on revenue goals and trends
• Collaborate with the Manager and Director of the Revenue Strategy and Analytics team to innovate continuously on new methods of fan data capture, standardization, and trend identification
• Act as a primary point of contact for all CRM development, reporting, and support needs across the AMBSE organization
• Identify, troubleshoot, and resolve ad-hoc service and email requests using a quick response approach and sound decision making based on available facts
• Perform other related duties as assigned

Qualifications and Requirements

• Bachelor’s degree required; Computer Science, Statistics, Data Engineering, or related preferred
• 1+ years of experience in a data and analytics role (sports/entertainment experience a plus)
• Advanced knowledge in querying databases and SQL, with strong understanding of manipulating complex tables across disparate sources
• Demonstrated analytical aptitude, with high proficiency in Excel
• Strong data visualization skills; experience with data visualization software and managing real-time dashboards (PowerBI preferred)
• Experience creating advanced predictive models in R/Python is a plus
• Exceptional attention to detail, communication, time management, and organizational skills 
• Strong verbal skills, with ability to present, convey, and collaborate on analytical findings
• Ability to work independently and with a team in a fast-paced and high-volume environment with emphasis on accuracy and timeliness 
• Highly capable problem solver, able to work on complex problems requiring strong analytical, conceptual, and quantitative ability
• Self-starter; can develop outputs independently before requesting assistance
• Servant-leader mentality, with ability to build trust-based relationships with associates across the organization