In today’s soccer economy, what's captured off the pitch can be just as important as game results for fan and community engagement. Increasingly, fans are engaging with clubs on screens across platforms like TikTok, Instagram, and YouTube. Clubs at every level are hiring digital and social media talent to capture attention, grow audiences, and build stronger connections with fans.
Modern soccer fans expect more than just highlights. They want behind-the-scenes access, instant reactions, and creative storytelling that makes them feel part of the club. From matchday vlogs to player TikToks, social content has become just as important as game broadcasts. Clubs are now their own entertainment brands, which has made social media teams central to their growth.
The good news for students and early-career professionals is that the tools are more accessible than ever:
Students can begin by creating sample projects even without access to professional footage. Record local matches, design mock social graphics, or edit together soccer highlights to showcase your creativity. Posting your work on your own TikTok or Instagram can double as both practice and a portfolio.
Super ambitious? Put your creativity out there. Start a YouTube show about your favorite league or team. Start a blog or newsletter (yes these still exist!). Focus on a specific topic for your TikTok channel. All these things will show your ambition and creativity and will make your resume stand out.
Internships and entry-level roles in digital content are growing fast across the soccer landscape. Whether with MLS, NWSL, USL, or youth academies, clubs are looking for creative storytellers who can capture the energy of the game. For aspiring professionals, the message is clear: if you want to work in soccer, digital skills are no longer optional.