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Consumer Products Strategist

The United Soccer League (USL)
Full-time
On-site
Tampa, Florida, United States
United Soccer League
Job Title:  Consumer Products Strategist – Club Performance Group 
Position Type: Full Time 
Location: Tampa, FL (USL Headquarters)

The United Soccer League (USL) is shaping the future of American soccer through the largest connected soccer ecosystem in the United States. With a presence in more than 200 communities nationwide, the USL unites every level of the game -- from youth development to Division One professional competition — across both men’s and women’s pathways.

Rooted in community and driven by a bold vision, the USL is turning local passion into nationwide momentum by giving every fan a home, every player a pathway, and every community a place in American soccer’s exciting next chapter.

United for Soccer.

Position Purpose
The Consumer Products Strategist – Club Performance Group serves as the consumer products lead as part of USL’s Club Performance Group; the group focused on providing strategic consultative support to optimize team business performance. This role helps the USL support its clubs and serves as an internal consultant while interfacing with team leadership to understand their consumer-products needs and challenges and by delivering solutions and strategies that leverage insights and data. While serving as a strategic lead this role will focus on short-term and long-term projects that will help teams increase visibility, brand recognition and revenue through their consumer products programs. This position will also serve as the internal lead, managing the planning and successful delivery of consumer product programs associated with USL’s institutional events, including but not limited to: USL Youth Finals, USL Academy Finals, Championship/League One/Gainbridge Super League Finals, and other USL HQ operated programs.
Duties and Responsibilities
Specific duties include, but are not limited to:
  • Serve as the primary consumer products liaison between USL Clubs and the Club Performance Group (CPG), providing strategic guidance and hands-on support.
  • Advise professional Clubs on consumer product strategy, assortment planning, and go-to-market execution to drive revenue growth and brand alignment. 
  • Analyze sales data, fan insights, and market trends to inform product innovation and lifecycle management.
  • Serve as the internal expert on the analysis of Club-provided consumer products data and lead the strategy to best package and distribute that data into usable reports.
  • Guide Clubs on retail expansion strategies, including e-commerce optimization and in-venue merchandising. 
  • Serve as USL’s internal lead, successfully planning, delivering and managing the execution of consumer products and merchandise needs for all USL institutional events, programs and league Finals.
  • Work cross functionally and collaboratively with internal departments on the ordering and procurement of various items to ensure that institutional needs are met.
  • Support the management of USL VIK allotments to support appropriate usage.
  • Maintain an up-to-date understanding of industry trends and strategy in relation to consumer products and licensing.
  • Serve as the primary interface between USL and leaguewide licensees and vendors.
  • Other duties/responsibilities as assigned. 
Qualifications
  • 7+ years of professional consumer products experience.
  • BA/BS degree in marketing, business, or a related field, or equivalent experience/combined education. 
  • Experience leading, growing and advising on consumer product strategies, preferably within the sports industry.
  • Proven success managing personnel and functions associated with consumer product and merchandise sales.
  • Established contacts and sales relationships within sports/athletic industries for consumer products and/or licensing.
  • Strong interpersonal and communication skills to effectively interact with team members, executives, member clubs, and external partners.
  • Ability to work independently in a multi-faceted, fast, fluid, and deadline-driven environment.
  • Positive attitude and strong work ethic a must.
  • Ability to work as business needs require which may include long days, evenings, weekends, occasional holidays, and travel if / when necessary.  
  • Must have U.S. work authorization. 
 
Work Environment
Based in Tampa, FL, USL Headquarters provides a vibrant and open working environment designed to promote collaboration, the exchange of ideas, and knowledge sharing. We believe in fostering a culture that encourages creativity, communication, and teamwork. 
Currently, USL HQ operates on a hybrid work model. From Monday to Thursday, team members gather in person to harness the power of face-to-face collaboration. This not only strengthens the bonds within the team but also enhances communication and innovation. On Fridays, we transition to a remote work setup, providing our team with the flexibility to manage their tasks in an environment of their choosing.
Typical USL HQ hours are Monday – Friday 8:30am – 5:30pm ET. Evenings, weekends, occasional holidays, and travel may be necessary based on business demands.   
We have great Perks - Comprehensive Benefits Package • Medical, Dental, Vision • Health HSA and FSA • 401k w/ up to 6% company match • Paid Parental Leave • Free On-Site Parking at USL HQ • Pet Insurance • Corporate Discounts • Paid Vacation, Holiday & Sick Days • Business Casual Dress • Optional Remote Work Fridays • And More! 
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.