Content Designer, E-Commerce and Marketing
Franklin Sports IncCONTENT DESIGNER, E-COMMERCE & MARKETING (Exempt)
Who we are: At Franklin Sports, Inc. we believe that sports make life better. Driven by our passion to get people moving, playing and competing, we bring sports to life for athletes of all ages. Whether our job is designing a product for a World Series MVP or a child enjoying their first swings of the bat, we are dedicated to make sports inspiring, fun and accessible for all. Every day, we collaborate to bring innovation and quality craftsmanship across the world of sport. We are super proud of our partnerships with Major League Baseball, Major League Soccer, the National Basketball Association, the National Football League, the National Hockey League, USA Pickleball, and Hasbro’s Nerf brand which bring energy, strength, and joy to our products. We are family owned and family driven. To join Franklin Sports is to join the #FranklinFam.
What you will do:
Franklin Sports, Inc. is looking to hire a Content Designer focused on Ecommerce and Marketing. This new role is responsible for developing digital-first creative assets that support brand storytelling, product marketing, and online conversion across eCommerce, social, email, SMS, paid media, and marketplace channels. This role combines strong visual design skills with an understanding of PDP development, digital consumer behavior, and performance-driven creative execution. The ideal candidate brings a modern design perspective, experience creating content for both paid and organic campaigns, and the ability to translate product and marketing strategies into engaging digital experiences. This position works cross-functionally with marketing, eCommerce, photography, and creative teams to deliver compelling content that strengthens brand presence across all digital touchpoints.
The ideal candidate should have knowledge of the industry, experience designing for digital platforms and e-comm, and a solid understanding of graphic trends and industry standards.
This position is located at our headquarters in Stoughton MA with a hybrid option and will report to the Director, Creative Services.
#FranklinFamily
IN MORE DETAIL, YOU WILL:
- Design and optimize ecommerce focused designs across digital storefronts with compelling product storytelling, feature callouts, comparison graphics, and conversion-focused layouts
- Create static and animated content including GIFs, motion graphics, paid social ads, and organic social assets across digital channels
- Build digital advertising assets optimized for Meta, TikTok, YouTube, Google, retail media, and marketplace platforms
- Develop enhanced product content and enhanced marketplace assets including Amazon A+, Walmart.com, etc.
- Support product launches with cohesive creative assets across all customer touchpoints
- Partner with marketing and social teams to develop creative that supports brand storytelling, campaign performance, and community engagement across both paid and organic channels
- Contribute creative ideas that elevate product presentation and overall customer experience while maintaining brand consistency
- Analyze consumer behaviors, competitor content, and digital trends to optimize creative effectiveness
- Photo manipulation, retouching, color correction, clipping, and asset cleanup as needed
- Manage multiple projects while maintaining strong attention to detail and meeting deadlines
- Other duties as assigned
Who You Are:
- Bachelor’s degree in Graphic Design or related field
- 2-5 years of experience in digital design, eCommerce marketing, or creative content development
- Strong understanding of eCommerce platforms, digital marketing assets, social content, and PDP best practices
- Expert-level proficiency in Adobe Creative Suite with a special emphasis on animation tools
- Experience designing for digital marketing, social media, email, web, and eCommerce platforms
- Portfolio showcasing strong digital creative, social, and brand storytelling work
- Experience within sporting goods, consumer products, lifestyle, or eCommerce brands preferred
Preferred Skills:
- Experience with After Effects and digital motion design
- Familiarity with HTML, CSS, JavaScript, and Shopify
- Understanding of digital marketplace content standards
- Knowledge of digital marketing performance and conversion-focused design
- Curiosity and familiarity with AI-assisted creative workflows, including content ideation, image generation, asset refinement, and production optimization for digital marketing and eCommerce applications
- Understanding of social-first creative trends and platform best practices
WHAT YOU HAVE DONE:
- Creative personality
- Good understanding of graphic design and experience building files for both print and digital
- Demonstrated hands-on skills in Adobe Creative Suite
- Possess dynamic portfolio of work within a variety of industries and disciplines.
- Ability to manage multiple projects, remain flexible through multiple revisions while keeping keen attention to detail.
- Adaptable to creative direction and insights from team members to develop clean brand-aligned messaging across all divisions.
- Team- first approach
- Must be able to adhere to a high standard of quality while meeting deadlines.
- Excellent communication skills with all levels of company personnel
- Understanding of the requirements for digital asset creation and implementation for internal use as well as external retailers.
LEVEL OF RESPONSIBILITY:
Interact independently with internal and external parties, has the knowledge to make independent decisions.
SUPERVISORY RESPONSIBILITIES:
This position does not supervise employees.
PHYSICAL DEMANDS:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to sit/stand; use hands or fingers to handle or feel; reach with hands and arms; and talk and hear.
WORK ENVIRONMENT:
The noise level in the work environment is usually moderate.
If you are interested in joining the #FranklinFamily, please apply. If you are interested in joining the #FranklinFamily, please apply.
For this role, the pay range is $65,000 – 79,000 annually, which is what we reasonably expect to offer when filling the position. Your actual offer will depend on things like your experience, skills, and what you bring to the team.
We also want to share with you our benefits at a glance:
- Employee Discounts
- 401K with immediate participation and a 1% match, a retirement 401(K) match of 3% safe harbor match, plus a potential profit-sharing retirement contribution of 1% after a full calendar year of employment
- After 30 Days Waiting Period:
- 20 days PTO program/13 Paid Holidays (prorated)
- Health, Dental, Vision Insurance
- Company Paid AD&D and Life Insurance (2 times Base Salary)
- Voluntary Life and AD&D Insurance
- Voluntary Accident Insurance, Critical Illness or Hospital Indemnity
- Company Paid Short- and Long-Term disability plans
- Flexible Spending with $680 Carry Over option and Dependent Care Account Plans
- Employee Life Assistance Plan and Identity Theft Protection Support
- Tuition Reimbursement after waiting period
Franklin Sports is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees