Coordinator, Social Media

Coordinator, Social Media

D.C. United is seeking a creative and driven Coordinator, Social Media to help tell the story of our club and community across digital platforms. In this role, you�ll spotlight our players, front office staff, fans, events, and broader cultural initiatives�all while driving engagement with current and future supporters. You'll play a hands-on role in planning, creating, and distributing social-first content that connects D.C. United to the city it represents and the global game it�s part of.

You�ll need to be fluent in social media trends, storytelling, and performance data�and ready to contribute to a fast-moving content calendar that mixes matchday coverage, brand storytelling, behind-the-scenes moments, and community engagement.

Responsibilities

• Manage and grow D.C. United�s presence and engagement across social platforms including Instagram, TikTok, Facebook, X (Twitter), LinkedIn, and YouTube.
• Plan and maintain the social content calendar (weekly, daily, monthly), ensuring content aligns with D.C. United�s voice, brand, and marketing objectives.
• Create and post compelling social content (written, photo, and video), including:
  • Matchday coverage
  • Training and behind-the-scenes features
  • Community programs
  • Player spotlights
  • Club events
• Organize, tag, and manage photo/video assets from events, matchdays, and shoots. Recommend and upload the strongest content across our owned channels.
• Track, analyze, and report on content performance, offering insights and recommendations for content optimization and audience growth.
• Collaborate across departments to align messaging and develop cross-functional campaigns that elevate the D.C. United brand.
• Attend and cover select events (home matches, media days, partner activations) as a content creator and/or community representative.

You Bring:

• A strong attention to detail.
• A passion for digital storytelling and building community through content.
• Strong writing and editing skills with attention to tone, grammar, and clarity.
• A collaborative mindset with the ability to work independently and within a team.
• A creative eye for visuals (photo and video) and an understanding of how to use them to connect emotionally with an audience.
• An understanding of what�s trending on social�plus the instincts to know when to follow and when to lead.
• Comfort conducting interviews, listening to diverse voices, and crafting compelling narratives that reflect the D.C. United community and culture.
• Ability to juggle multiple priorities, take initiative, and deliver under tight deadlines.
• Proficiency in basic video editing (CapCut, Adobe Premiere, or similar) to create reels, highlights, and short-form storytelling.
• Familiarity with graphic design tools like Canva or Adobe Creative Suite is a plus.
• Comfort using scheduling and analytics tools to manage and evaluate social content performance.

Qualifications

• Fluency in Spanish is a plus.
• Bachelor�s degree in Communications, Journalism, Marketing, or related field.
• 1�2 years of experience in social media, communications, or content creation�preferably in sports or entertainment.
• Strong writing portfolio showcasing digital/social storytelling.
• Demonstrated experience producing and scheduling multimedia content across platforms.
• Knowledge of social media platforms, trends, and analytics.
• Proficiency in Microsoft Office (Word, PowerPoint, Excel, Outlook).
• Familiarity with Adobe Creative Suite (Premiere, InDesign, Photoshop) is a plus.
• Flexibility to work evenings, weekends, and matchdays as needed.
• Commitment to upholding high ethical standards and team culture.
• The selected candidate must pass a background check.