The Director of Corporate Partnerships Sales will help lead the efforts to drive revenues by forging fully integrated partnerships with local and national companies that leverage the Tampa Bay Rays and Tampa Bay Rowdies brands through dynamic marketing platforms to help these partners meet mutual and independent goals.
Responsibilities:
Employee’s responsibilities will include, but are not limited to:
• Direct a team of Partnership Sales Managers in their efforts to renew and establish new, long-term, multi-layered corporate partnerships across 3 properties including Tropicana Field, Al Lang Stadium and Charlotte Sports Park
• Maximize partnership revenue by leveraging the Rays TV arm of the organization and vice versa
• Guide the team to have all of our partnerships align with the processes, standards and overall goals of supporting departments and the organization as a whole
• Personally renew and uncover new partnerships to directly contribute to the organizations revenue goals
• Implement new strategies for outbound sales efforts and administer creative approaches towards conversations with local and national prospects
• Look for incremental revenue verticals by way of new asset offerings, inventory management & anticipation of up-and-coming competitive categories
• Work closely with the Director of Corporate Partnership Services to ensure Sales, Services and Solutions oriented teams are working harmoniously and identify new efficiencies together that contribute to the group’s overall success
• Successfully collaborate with other departments to generate multi-faceted partnerships that not only achieve the client’s goals but also meet the needs for our own organization. Simultaneously, discover internal opportunities for our team to incorporate current and new partners to maximize revenue
• Implement new and evaluate current processes in place for pitch approval, contract creation, prospecting, categorical attacks, outbound sales efforts, Salesforce management and game day responsibilities
• Oversee the creation of proposals from the team and help adjust them appropriately to maintain a healthy balance of investment, term, assets and categorical benchmarking, according to the overall department strategy
• Provide consistent reporting on available inventory and annual sales projections
• Consistently analyze asset Rate Cards and retool appropriately when needed
• Act as a liaison for the team with appropriate MLB contacts and other outside entity’s
• Contribute to the departments team-oriented culture in a positive manner on a consistent basis
• Act as a face of our organization when attending a multitude of different networking and community events to enhance current partner relations and create new ones
• Understand and help the team appropriately utilize data from YouGov, Relo Metrics and other sources
• Other duties as assigned
Ideal Experience & Qualifications:
• At least five (5) years of sales experience, preferably in sports
• Experience managing a team preferred
• Uplifting contributor to team culture and ability to assimilate into a team environment
• Strong interpersonal, communication, time management and prioritization skills
• Positive, confident, quick study, self-starter & innovative
• Knowledge of Rays and Rowdies corporate partners as well as players in the market and over sports partnership landscape • Proficiencies in Microsoft programs; Outlook, Excel, PowerPoint & Word
• Experience with Salesforce Relo Metrics, YouGov & SponsorUnited
• Bachelor’s Degree in Sports Management, Business or similar field preferred
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.