Senior Coordinator, Partnership & Campaign Planning
U.S. Soccer Federation
Full-time
On-site
Atlanta, Georgia, United States
Sponsorship & Corporate Partnerships, Coordinator
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U.S. Soccer Overview
We are U.S. Soccer and we are the future of sport in the United States. Our mission is to make soccer the preeminent sport in the United States. We embrace diversity, technology and global connections to drive the growth of our sport and serve our athletes and fans. We seek motivated, passionate, skilled people who can think, create and work on a team.
U.S. Soccer is a growing company that looks for team members to grow with it. U.S. Soccer offers a comprehensive compensation package, casual work environment, an inclusive culture and an atmosphere for professional development.
The Federationâs core principles set organization-wide standards to identify and foster our culture and inform how we interact and hold each other accountable. These principles guide U.S. Soccer: We Win Together. We Aim High. We Champion Diversity, Equity & Inclusion. To be successful as a USSF employee, it is critical to demonstrate and live up to these principles every day and with every interaction with peers, stakeholders, and partners.
The Federationâs core values are the individual attributes and characteristics that staff embody to uphold the organizationâs principles and succeed. These values guide our employees: Integrity. Commitment. Teamwork. Respect.
U.S. Soccer is in a period of significant growth, with ambitions plans for US soccer in the near and far future. We are therefore, looking for dynamic servant-leaders to join us on this journey: in service to soccer. Applicants must be able to demonstrate visionary leadership, analytical decision-making, professional flexibility and an empathic approach that contributes to bold teams and delivers globally significant results.
Position Description
We are seeking a highly organized, dynamic, and enthusiastic Sr. Coordinator, Partnership & Campaign Planning to join the U.S. Soccer Federationâs Integrated Marketing team.
As a crucial player in our fast-paced environment, the Sr. Coordinator, Partnership & Campaign Planning will work to maximize opportunities for our best-in-class commercial and media partner[JS1] s and the Federation by aligning our marketing goals and audiences. From match days to heritage months, from our Insiders fan loyalty program to the World Cup in 2026, there is an âalways onâ annual calendar that provides key integration moments for our partners to collaborate with us on. Our brand positioning needs to come to life with every campaign we execute across our fans, partners, members and athletes.
This Sr. Coordinator, Partnership & Campaign Planning role will support as a business partner for the Partnership Marketing team, with responsibility for planning, executing and measuring all campaigns and ensuring alignment and support from all Marketing teams and agencies.
The role requires a commercially focused Marketer that understands the balance between partner fulfillment and the Federation objectives. A consensus builder to ensure buy in and execution, they understand that long term planning, clear communication and establishing a process across the Federation are keys to success. Results-driven but data-informed insights and measurement will be a key part of their mind and skills set. The candidate will have experience designing business process and proven success in planning, implementing and managing marketing tools and processes (such as workflows, content management, marketing calendars, budget planning and tracking, and campaign tracking). Weâre looking for a Sr. Coordinator, Partnership & Campaign Planning with a passion for designing processes for efficiency and scale that has proven success driving continuous improvement projects across a marketing team.
The position requires someone who can ideate and collaborate with cross-functional teams, think on their feet, operate swiftly in the fast-paced environment of international soccer, and creatively connect with internal stakeholders to achieve both brand and business goals.
Primary Responsibilities
- Act as the Marketing Business Partner for the Partnership Marketing team, based in the Integrated Marketing team
- Be responsible for cataloging partner objectives, campaigns, brand messaging, any influencers / creators, key events and any other relevant data to provide a âliveâ play book for the Federation to reference when considering partnership activation ideas
- Document all contractual obligations to ensure these are seamlessly integrated into the annual planning process across all departments where relevant
- Create the process, documents and governance structure to ensure all marketing campaigns are effectively planned, executed and reviewed to meet all objectives
- Provide Marketing support to the Partnership Development team on new pitches to provide updates on Marketing objectives, plans and campaigns where relevant
- Evaluate needs within the team to streamline our work to drive scale and efficiency. This will include automating existing manual processes with new tools, re-designing existing business processes for efficiency, and/or bringing new tools to the team that enable new capabilities
- Communicate brand partner objectives in conjunction with the U.S. Soccer narrative and go-to-market strategy
- Work closely with the Partnership Strategy team to brainstorm and convey partnership opportunities in an organized and creative manner
- Manage workflow and timelines of projects and communicate efficiently with internal teams.
- Create and be responsible for the overall Marketing campaign drive calendar, showing both the planning and execution stages and key dates
- Support partner creative and content efforts. This will include aligning idea generation with Federation objectives and guidelines, as well as contributing to production planning and day-of organization at tentpole media days
- Work with Communications & HR to ensure this is shared across the Federation and a process established for questions or ideas relating to any campaigns
Requirements
Minimum Qualifications
- Bachelorâs Degree in a relevant field of expertise
- 3+ years of experience in a planning or operations role within partnerships or marketing agency
- Familiarity with soccer
- Ability to maintain an understanding of clientsâ brand and objectives alongside U.S. Soccer
- Create and lead cross functional project plans and effectively prioritize projects to drive growth while balancing cost and resource restraints
- An understanding of traditional and non-traditional brand marketing strategies
- Experience identifying different sports trends and scenes on a regional and national level
- Knowledge of marketing communications and storytelling with an emphasis on content and live experiences.
- An expert at translating key strategic questions into projects, identifying requirements, relevant stakeholder groups and success metrics
- Ability to explore and design scalable execution plans for long-term strategic planning opportunities
- Able and willing to work non-traditional hours including evenings, weekends & holidays
- Able and willing to travel up to 10% of the time to all domestic U.S. Soccer controlled matches
- Quick learner who can function well in the fast-paced environment mandated by sports
- Must be able to connect âmicroâ details to the âmacroâ vision and mission
- Proficient experience with Microsoft Suite (Word, PowerPoint, Excel, and Outlook)
- Previous agency experience is a plus
- Must reside or be willing to relocate to Atlanta in 2025
Desired Qualifications
- Strategic hustle and work ethic with diversity of thought
- Pro-active and curious with a bias for both commercial action and brand values, understanding natural alignment is possible
- Must be able to think strategically and handle multiple projects
- Excellent written and verbal communication skills.
- Exceptional attention to detail
U.S Soccer is an equal opportunity employer that is committed to diversity, equity and inclusion, and prohibits discrimination and harassment of any kind on the basis of race, color, sex, religion, national origin, citizenship, pregnancy, sexual orientation, gender identity, age, disability, genetic information, military status, political belief, or any other characteristic protected under the law. This policy applies to all our employment practices within our organization.
We strongly encourage women, people of color, LGBTQIA, veterans, parents, and persons with disabilities to apply.