Social Media Content Specialist
TOCA Football
4 hours ago
Full-time
On-site
Dallas, Texas, United States
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About TOCA Soccer
At TOCA, we are passionate about people and the power of sport. We believe in creating an environment that becomes the “third home” for our guests — where they learn, where they live, and where TOCA becomes the place where they play. Whether they’re kicking a soccer ball for the first time, focused on finding their best, or rediscovering their passion for the game, we are here to support and guide them every step along the way.
Everyone deserves the opportunity to experience the joy and fulfillment that sports can bring, regardless of background and skill levels. Our ultimate goal is to create a consistent and amazing experience for everyone who interacts with TOCA, whether it is our dedicated team members or esteemed guests.
What Makes a TOCA Teammate?
An individual that seeks to...
Play Hard
Care Deeply
Grow Together
Strive for Excellence
Create Awesome Experiences
Job Highlights
Job Title: Social Media Content Specialist
Reports To: Sr. Director, Growth and Demand
Location: Remote – Dallas, TX
Hours Required: Full-Time, Exempt
Travel: Up to 25%
About the Role
Soccer is one of the most shared sports in the world. Every day inside TOCA Centers there are moments worth capturing — a young player mastering a new skill, a training breakthrough, a coach inspiring the next generation, or a community coming together around the game.
We are looking for a Social Media Content Specialist who can turn these moments into compelling stories that travel across the internet. You will help transform TOCA into a true soccer content engine—producing educational, entertaining, and culturally relevant content across platforms like Instagram, TikTok, YouTube, and emerging digital channels.
This role is ideal for a hands-on creator who understands how to tell stories, move quickly, and create content that resonates with players and fans.
Your Game Plan
Storytelling & Community Connection (35%)
At TOCA, we are passionate about people and the power of sport. We believe in creating an environment that becomes the “third home” for our guests — where they learn, where they live, and where TOCA becomes the place where they play. Whether they’re kicking a soccer ball for the first time, focused on finding their best, or rediscovering their passion for the game, we are here to support and guide them every step along the way.
Everyone deserves the opportunity to experience the joy and fulfillment that sports can bring, regardless of background and skill levels. Our ultimate goal is to create a consistent and amazing experience for everyone who interacts with TOCA, whether it is our dedicated team members or esteemed guests.
What Makes a TOCA Teammate?
An individual that seeks to...
Play Hard
Care Deeply
Grow Together
Strive for Excellence
Create Awesome Experiences
Job Highlights
Job Title: Social Media Content Specialist
Reports To: Sr. Director, Growth and Demand
Location: Remote – Dallas, TX
Hours Required: Full-Time, Exempt
Travel: Up to 25%
About the Role
Soccer is one of the most shared sports in the world. Every day inside TOCA Centers there are moments worth capturing — a young player mastering a new skill, a training breakthrough, a coach inspiring the next generation, or a community coming together around the game.
We are looking for a Social Media Content Specialist who can turn these moments into compelling stories that travel across the internet. You will help transform TOCA into a true soccer content engine—producing educational, entertaining, and culturally relevant content across platforms like Instagram, TikTok, YouTube, and emerging digital channels.
This role is ideal for a hands-on creator who understands how to tell stories, move quickly, and create content that resonates with players and fans.
Your Game Plan
Storytelling & Community Connection (35%)
- Capture authentic moments that highlight players, families, and teammates
- Build relationships with coaches, players, and staff to uncover stories worth telling
- Represent the voice, energy, and culture of TOCA across digital platforms
- Collaborate with marketing and program teams to bring TOCA experiences to life
Content Creation & Creative Development (40%)
- Film high-quality video content across TOCA Centers, events, and programs
- Edit short-form video for platforms such as TikTok, Instagram Reels, and YouTube Shorts
- Produce longer-form video content that educates players and showcases TOCA training
- Create compelling static content including photography, graphics, memes, carousels, and visual storytelling posts
- Develop educational content such as training tips, player insights, and soccer development content
- Stay ahead of emerging trends in soccer culture, social storytelling, and platform algorithms
- Build repeatable content formats that can scale across the TOCA network
Audience Growth & Cultural Relevance (25%)
- Create content that drives engagement, reach, and audience growth across platforms
- Help establish TOCA as a destination for soccer content and culture
- Ensure content consistently feels relevant, fresh, and authentic to the soccer community
- Contribute to building a digital audience that extends beyond TOCA Centers
Qualifications & Experience
- 2–5 years of experience creating and editing social media content
- Strong experience filming and editing short-form video content
- Proficiency with editing tools such as Adobe Premiere, Final Cut, or similar platforms
- Experience creating static creative including graphics, photography, or social media assets
- Strong understanding of social media trends, platform algorithms, and digital storytelling
- Comfortable filming in fast-paced environments and capturing authentic moments
- Strong creative storytelling skills with an eye for composition, pacing, and narrative
- Passion for soccer, sports culture, or community storytelling strongly preferred
TOCA Football is an equal opportunity employer. We celebrate diversity throughout our organization. Please note, while we aim to provide a comprehensive job description, responsibilities may evolve as the organization continues to grow and business needs change.