Social Media Manager

Social Media Manager - FC Naples

About FC Naples

FC Naples is a professional soccer club competing in USL League One, representing Naples and the greater Southwest Florida community. Playing our home matches at Paradise Coast Sports Complex, we're building a club that brings people together through professional soccer, community engagement, and memorable matchday experiences. As a growing organization, we offer the opportunity to make a meaningful impact on the development of a professional sports franchise and help shape its identity both on and off the field.

About the Role

FC Naples is seeking a creative, organized, and passionate Social Media Manager to lead our digital presence and connect with supporters through engaging, original content. This is a hands-on position for someone who understands soccer culture, enjoys storytelling, and has the creativity and initiative to bring new ideas to life. The ideal candidate is equally comfortable developing social media strategies, capturing content at training and matches, editing engaging short-form videos, and collaborating with other departments to support the club's marketing and commercial objectives. You'll work closely with our Marketing, Creative, Ticketing, Partnerships, and Business Development teams to grow the FC Naples brand, engage our community, and contribute to the club's continued success.

Social Media Strategy & Growth

Manage FC Naples' social media channels, including Instagram, TikTok, Facebook, X, YouTube, and LinkedIn.

Build and execute an engaging social media content calendar.

Develop creative campaigns to grow followers, reach, engagement, and brand awareness.

Monitor emerging social media trends and identify new opportunities to connect with supporters.

Engage with fans and help build an active, connected online community.

Content Creation & Storytelling

Capture and produce engaging short-form videos, Reels, TikToks, photography, and behind-the-scenes content.

Develop creative storytelling around players, coaches, fans, matches, and community events.

Edit videos and coordinate with the club's creative team on graphics and other visual assets.

Develop original content ideas that bring the personality and identity of FC Naples to life.

Organize and maintain the club's digital content library.

Matchday Coverage

Lead social media coverage during FC Naples home matches.

Capture and publish real-time content featuring player arrivals, warmups, match action, fan experiences, and postgame celebrations.

Showcase the energy of the stadium, supporters, entertainment, merchandise, and sponsor activations.

Coordinate with club staff to ensure timely and accurate matchday communications.

Sponsorship & Commercial Support

Collaborate with the Partnerships team to execute contractual social media deliverables.

Develop engaging sponsored content and promotional campaigns that create value for corporate partners.

Support ticket sales, Season Memberships, group experiences, and club events through social media.

Track sponsor deliverables and provide performance metrics and reporting.

Community Engagement & Brand Development

Highlight FC Naples' involvement throughout Naples and Southwest Florida.

Showcase relationships with schools, youth soccer organizations, local businesses, and community partners.

Identify opportunities for creative collaborations and community-focused content.

Help strengthen the club's connection with its local and Hispanic communities.

Analytics & Performance

Track social media growth, engagement, reach, video performance, and campaign results.

Prepare regular reports and identify opportunities for improvement.

Use data and audience insights to inform future content decisions.

Required Qualifications

2–5 years of professional experience managing social media accounts for a brand, organization, or business.

Strong understanding of Instagram, TikTok, Facebook, YouTube, X, and current social media trends.

Proven ability to create engaging short-form videos, including Reels and TikToks.

Hands-on experience with photography, videography, and video editing.

Proficiency with Canva, CapCut, Adobe Creative Suite, or comparable editing and design tools.

Strong creative storytelling, writing, and communication abilities.

Ability to independently manage a content calendar, multiple deadlines, and concurrent projects.

Excellent organizational skills and attention to detail.

Genuine interest in soccer and an understanding of its culture, players, and supporters.

Ability to work full-time, on-site in Naples, Florida.

Availability to work evenings, weekends, home matches, and occasional club events.

Preferred Qualifications

Previous experience in professional sports, college athletics, sports media, entertainment, or a related field.

Experience managing and growing social media accounts with measurable results.

Experience creating content in live sports or event environments.

Familiarity with social media analytics, reporting, and scheduling tools.

Experience creating sponsored content and executing brand partnership campaigns.

Spanish-language proficiency is a plus.

We value creativity, initiative, and demonstrated ability. Candidates with strong portfolios and relevant experience outside of professional sports are encouraged to apply. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.