Vice President, Partnerships – Denver Summit FC

About the Role

The Vice President, Partnership Sales, Denver Summit FC will lead the club’s partnership revenue strategy and execution, focused on securing transformative local, regional, and national partnerships across all major club and stadium assets. Key responsibilities include driving revenue generation for Kit Placements, Stadium Naming Rights, Founding Partnerships, and other premium categories and integrated platforms as identified.

This role serves as the Legends project lead and senior day-to-day commercial leader overseeing the on-site partnership sales team, with a primary focus on new business development and strategic revenue growth. Based full-time at the Denver Summit FC offices in Denver, CO, the position operates with accountability to both Denver Summit FC ownership/leadership and the Legends Global Partnerships leadership team, ensuring alignment across sales strategy, execution, and long-term commercial objectives.

Denver Summit FC has partnered with Legends to lead and execute the club’s commercial strategy and partnership development as the organization builds one of the most ambitious platforms in women’s professional sports. As the National Women’s Soccer League’s 16th franchise, Denver Summit FC is building toward a global standard of excellence on and off the pitch through intentional engagement with the city it calls home. Backed by an impressive ownership group led by Rob Cohen and including prominent investors such as Peyton Manning, Mikaela Shiffrin, Mellody Hobson/Ariel Investments – Project Level, among others, the organization is rooted in strong local support and sustained by broad belief in the future of women’s sports.

Created by the community, for the community, the club was born from a grassroots movement of supporters who believed women’s soccer belongs at the highest level in Denver — a belief that continues to shape the organization today. The engagement includes driving innovative partnerships and long-term revenue strategy tied to the club, its future purpose-built stadium and broader mixed-use sports and entertainment district planned at Santa Fe Yards in the heart of Denver. Designed in partnership with Populous, the 14-acre redevelopment is expected to open in 2028 and will anchor a vibrant year-round destination that blends sport, community, culture, local business, and economic growth.

The club has already demonstrated extraordinary momentum and market demand, drawing 63,004 fans to its inaugural home match — setting the record for the largest attendance ever for a professional women’s club soccer match globally. As Denver Summit FC continues to shape the future of professional women’s sports, the project is focused on creating a premier commercial ecosystem that blends sport, culture, community impact, and year-round entertainment—positioning the club and district as landmark destinations for fans, brands, and the city of Denver.

Lead Commercial Revenue Strategy & Partnership Development

• Drive the club’s naming rights and partnership revenue strategy across Denver Summit FC, the future stadium development, and related mixed-use district assets.
• Develop, package, and sell integrated, solution-based partnership platforms designed to meet and exceed revenue goals across key categories and premium assets.
• Serve as a senior commercial leader and ambassador for Denver Summit FC in presentations and negotiations with local, national, and global brands.
• Lead category strategy, platform ideation, and go-to-market development in collaboration with club and Legends leadership.

Drive New Business & Pipeline Management

• Build, manage, and advance a robust pipeline of prospective partners through strategic outreach, relationship development, and industry networking.
• Identify and prioritize target industries, brands, and emerging categories aligned with the club’s long-term commercial strategy.
• Lead the day-to-day execution of the new business sales process, including prospecting, pitch development, proposal creation, and partnership presentations.
• Partner with internal strategy, creative, and insights teams to develop compelling, best-in-class sales materials and presentations.

Negotiate & Close Strategic Partnerships

• Lead partnership negotiations from initial outreach through contract execution, working cross-functionally with internal stakeholders and legal counsel.
• Develop customized partnership solutions aligned with prospective partners’ marketing, business, and community objectives.
• Establish and maintain strong executive-level relationships with key decision-makers, agencies, and industry leaders.
• Provide regular pipeline, forecasting, and revenue updates to Denver Summit FC and Legends leadership teams.

WHAT YOU BRING (QUALIFICATIONS & EXPERIENCE)

• Bachelors Degree (or equivalent) required.
• Minimum of 10 years of high-level partnership revenue performance; experience selling partnerships for professional, collegiate, or media sports properties.
• Preferably experienced with new and/or facility renovation projects within sports and entertainment.
• Proven track record pitching, negotiating, and closing seven-figure partnership deals; strong book of business with senior contacts at large and mid-size corporations.
• Renowned solution-selling pedigree with strong interpersonal, communication, and leadership skills; thrives in a fast-paced, team-oriented environment.

KEY LEADERSHIP ATTRIBUTES

• Strategic leadership vision and decision-making focused on long-term benefits for the club and community.
• Collaborative, cross-functional leadership style across sales, marketing, operations, and other business areas.
• High-energy, competitive drive with a strong work ethic and the ability to communicate the value of partnership solutions beyond pure media.

WORK ENVIRONMENT & TRAVEL

• On-site role based in Denver, CO.
• Fast-paced, high-performance environment focused on new business development and relationship management.
• May require travel for partner meetings and events, as needed.

COMPENSATION

Competitive salary of up to $185,000 commensurate with experience, opportunity to earn potential year-end bonus based on performance, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

ABOUT LEGENDS GLOBAL

Legends Global is the premier partner to the world’s most iconic live events, venues, and brands. We power unforgettable experiences through a fully integrated suite of premium services—delivered seamlessly through our white-label model to keep our partners front and center.

With a global network of more than 450 venues, hosting 20,000 events and welcoming 165 million guests annually, Legends Global brings unmatched scale and expertise across every touchpoint—from feasibility and consulting to sales, partnerships, hospitality, merchandise, venue management, and world-class content and booking.

Our culture is built on respect, ambition, collaboration, and bold action. We’re committed to creating an inclusive environment where every team member can bring their authentic self, make a meaningful impact, and build a lasting career.

At Legends Global, winning isn’t occasional—it’s intentional. We succeed because of our people: elite performers who know that every victory is earned together. If you thrive in high-performance environments and want to help shape the future of sports and entertainment, this is where you belong.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

NOTE:

The essential responsibilities of this position are described under the headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.

Legends & ASM Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.