🛠️ Top Skills You Need for a Career in the Sports Industry (and How to Get Them)

A mix of soft skills (how you work with people) and hard skills (technical abilities) are going to be crucial on your sports career journey.

Here’s a breakdown of the top skills that can help you land a job in sports - plus some easy ways to develop them:

1. Communication Skills

✅ Why It’s Important: Whether you're talking to athletes, writing social media posts, or selling tickets, clear and professional communication is key.
✅ How to Get Better:

  • Start a sports blog or post about sports on LinkedIn.
  • Practice public speaking or take a sports journalism course.
  • Learn to write concisely - many jobs involve emails, press releases, or social media captions.
  • Work on communication in your day-to-day life. Speak up, approach challenging topics direct and with a high level of emotional intelligence (that will be a topic for another blog!).

2. Teamwork & Collaboration

✅ Why It’s Important: Sports jobs involve working with coaches, players, fans, sponsors, and other staff. Being a team player helps you build strong relationships.
✅ How to Get Better:

  • Volunteer at a sports event to experience working with a team.
  • Join a sports organization or committee (even at school or in your community).
  • Work on group projects to improve your problem-solving and cooperation skills.

3. Adaptability & Problem-Solving

✅ Why It’s Important: The sports world moves fast - game schedules change, events get delayed, and unexpected challenges pop up. Employers love people who can think quickly and stay calm under pressure.
✅ How to Get Better:

  • Take a sports event internship and practice adjusting to last-minute changes.
  • Work in customer service (like at a stadium or sports retail store) - this helps you learn to handle unexpected situations.
  • Learn basic project management (Free courses online!).

4. Social Media & Digital Marketing

✅ Why It’s Important: Teams, leagues, and brands need people who understand social media, engage fans, and create content.
✅ How to Get Better:

  • Run a sports Instagram or TikTok account and track your engagement.
  • Take a free online course in sports marketing.
  • Offer to help a local club with their social media.

5. Data Analysis & Sports Analytics

✅ Why It’s Important: From player performance stats to ticket sales, data helps teams and businesses make smarter decisions.
✅ How to Get Better:

  • Learn Excel (a must-have skill for sports jobs!).
  • Watch YouTube tutorials on basic sports analytics.
  • Try free tools like Google Analytics or Power BI.

6. Sales & Customer Service

✅ Why It’s Important: Ticket sales, sponsorships, and merchandise are huge parts of the sports business. If you can sell, you can open many career doors!
✅ How to Get Better:

  • Work in retail or hospitality to practice customer service.
  • Take an entry-level job in ticket sales - many sports careers start here!
  • Learn persuasion and negotiation skills (check out free sales courses online).

7. Networking & Relationship Building

✅ Why It’s Important: Many sports jobs come from who you know - connecting with the right people can help you find hidden opportunities.
✅ How to Get Better:

  • Attend sports industry events (online or in person).
  • Connect with professionals on LinkedIn and ask for advice.
  • Join sports job boards and forums like The Sports Intern.

Focus on building these key skills, and you’ll be one step closer to landing your dream job.

🚀 Want to start your career in sports? Check out the latest job openings at Just Soccer Jobs.