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United States Soccer Federation logo

Coordinator, Loyalty Operations

United States Soccer Federation
Full-time
On-site
Atlanta, Georgia, United States
Marketing, Customer Service, Coordinator

U.S. Soccer Overview 

The U.S. Soccer Federation exists in service to soccer. Our aim is to ignite a national passion for the game. Because we believe that soccer is more than a sport; it is a force for good.

We understand the importance and the power of teamwork, on and off the pitch. That is why we work closely with our Federation partners and members, to inspire, support and guide every level of the game: from the grassroots to the National Teams. We want to bring soccer into every home and every community, right across America. Because we believe that soccer can transform lives like no other sport. Soccer can represent the best of U.S.

U.S. Soccer is in a period of significant growth, with ambitions plans for U.S. Soccer in the near and far future. We are, therefore, looking for dynamic servant leaders to join us on this journey: in service to soccer. Applicants must be able to demonstrate visionary leadership, analytical decision-making, professional flexibility, and an empathic management style that builds bold teams and delivers globally significant results.

Position Description

U.S. Soccer is seeking a passionate and dynamic Coordinator, Loyalty Operations to join U.S. Soccer’s Audience Growth and Engagement team. The coordinator will oversee day to day operations of U.S. Soccer’s Insiders Loyalty Program to ensure that U.S. Soccer is consistently delivering on the key member benefits that drive long-term engagement and retention. This role ensures Insiders receive a seamless experience at every touchpoint through strong project management, logistical oversight, and cross-functional collaboration with key stakeholders. 

The Coordinator, Loyalty Operations will also work in partnership with the Vice President, Audience Engagement, Experiences and Value providing administrative support, which will provide exposure to other marketing initiatives and learning opportunities.  

Key Responsibilities

Loyalty program operations  

  • Coordinate execution of core member benefits such as ticket presales, newsletters, match benefit information, and exclusive content, ensuring timely and accurate delivery across digital touchpoints.  
  • Manage monthly Insiders newsletters and key email communications, aligning with stakeholders to ensure clear messaging and timely delivery.  
  • Manage loyalty operations and fulfillment logistics, including inventory tracking, shipping coordination with vendors, and reporting on redemption and delivery performance. 
  • Oversee delivery of exclusive content, including collecting fan-submitted questions, collaborating with content teams, and ensuring distribution across owned channels. 
  • Collaborate with product and data teams to ensure systems are functioning properly for Insider experiences. 
  • Serve as liaison across departments, working closely with product, lifecycle marketing, ticketing, and event operations to coordinate campaigns and benefit delivery. 
  • Manage execution of sponsor and partner deliverables within the Insiders program, ensuring brand alignment and fulfillment of contractual obligations.  
  • Act as primary point of contact for Insiders customer support and manage escalated cases, identifying trends and recurring issues to recommend process improvements. 
  • Drive internal alignment and communications, maintaining project trackers, calendars, and documentation to ensure all teams are working from the same playbook. 
  • Identify and implement process improvements and automation opportunities across to drive operational efficiencies. 

Insiders Matchday   

  • Lead coordination of Insiders presales, partnering with product, ticketing, and marketing teams to ensure access windows, codes, and landing pages are built, tested, and communicated accurately and on time. 
  • Coordinate development and distribution of matchday benefit communications, including match information, Insiders activations, and exclusive opportunities. 

Senior leadership and team support 

  • Provide administrative support to the Vice President, Audience Engagement, Experiences and Value, including calendar management, scheduling, and meeting coordination and understanding dependencies between meetings 
  • Maintain and coordinate domestic and international business travel arrangements include accommodation, transportation and reservations for Vice President, Audience Engagement, Experiences and Value. 
  • Assist with scheduling and logistics for cross-functional team meetings, ensuring timely communication and alignment across stakeholders. 
  • Support general administrative tasks for the Loyalty team to help drive efficiency and team organization. 
Requirements

Minimum Qualifications

  • Bachelor’s degree, preferably in marketing, business, or sports management  
  • 1 - 3 years of experience in digital, marketing operations, or loyalty experience  
  • Passion for soccer and a commitment to enhancing the fan experience
  • Proven ability to manage cross-functional projects with multiple stakeholders and tight timelines
  • Excellent organizational and communication skills, with strong attention to detail. 
  • Comfortable working in a fast-paced, team-oriented environment with shifting priorities
  • Highly team-oriented and proactive, with a solutions-first mindset 
  • Demonstrates a genuine desire and passion for the business and a desire to grow professionally
  • Capable of working in fast-paced and demanding environments
  • Must be able to connect “micro” details to the “macro” vision and mission
  • Proficient experience with Microsoft Suite (Word, PowerPoint, Excel, and Outlook)

  

U.S. Soccer offers a comprehensive compensation package, casual work environment, an inclusive culture, and an atmosphere for professional development.

U.S. Soccer is an equal opportunity employer that is committed to diversity, equity, and inclusion, and prohibits discrimination and harassment of any kind on the basis of race, color, sex, religion, national origin, citizenship, pregnancy, sexual orientation, gender identity, age, disability, genetic information, military status, political belief, or any other characteristic protected under the law. This policy applies to all our employment practices within our organization. We strongly encourage women, people of color, LGBTQIA, veterans, parents, and persons with disabilities to apply.