Director, Corporate Partnership Strategy
Bay FC
Full-time
On-site
San Francisco, California, United States
$130,000 - $150,000 USD yearly
Women's Soccer, Sponsorship & Corporate Partnerships, Professional Soccer, Director
Background
Bay FC is the first National Women’s Soccer League (NWSL) team in the Bay Area and currently in their second season in the NWSL. Co-founded by four U.S. Women’s National Team legends—Brandi Chastain, Aly Wagner, Danielle Slaton, and Leslie Osborne—in partnership with global investment firm Sixth Street, Bay FC is changing the face of women’s soccer as we know it.
Bay FC is a team that defies convention and transcends culture. We are proud to represent the Bay Area with its tapestry of different ethnicities, languages, climates, and ideas. Our team will be a uniting force, building a culture of belonging and shared pride. We will become a beacon of hope and connection, welcoming and embracing all fans. Our stadium will be a home for people of all backgrounds and identities. We will be the bridge that unites the Bay’s diverse communities. Through our actions and our love of the game, we will inspire and improve the lives of others.
While our community is our foundation, our love of football is our reason for being. We have the fire to be the best, and we will show up on the field every day with intensity, competitiveness, passion, and a drive to win.
Position Summary
Bay FC is seeking a dynamic and experienced Director, Corporate Partnership Strategy to lead the strategy and implementation of revenue-generating commercial opportunities. This role is pivotal in driving sponsorship and media revenue, shaping the future of our commercial partnerships, and enhancing the Bay FC brand. The ideal candidate will be a visionary leader with a proven track record in developing and executing successful commercial strategies in the sports industry.
Responsibilities
Strategic Leadership and Revenue Generation:
- Develop and implement strategies to drive sponsorship and media revenue for recurring and new commercial opportunities.
- Define target demographics and collect data that helps partnership sales team members create a strategy and design brand partnership concepts and campaigns.
Inventory Development and Asset Creation:
- Identify and create new high-value assets to expand sponsorship opportunities, aligning with revenue goals and sales cycle timelines.
- Innovate and elevate current marketing, operations, and community initiatives to enhance their attractiveness to potential partners.
Partnership and Commercial Collaboration:
- Support commercial extensions with partnership and revenue implications, such as new local TV and radio broadcast deals for 2025+.
- Work with the league on current commercial guidelines and innovation opportunities.
Evaluation, Analysis, and Tool Implementation:
- Lead sponsorship valuation exercises and utilize data tools to support the partnership team's retention and growth efforts.
- Evaluate, recommend, and implement third-party tools for partnership performance analysis, including real-time data and brand studies, to stay at the forefront of the women’s sports market.
Qualifications
- A minimum of 7–10 years of experience in commercial development, partnership strategy, or a related role within the sports or entertainment industry.
- Proven track record of developing and executing successful sponsorship and media revenue strategies.
- Strong leadership skills, with the ability to manage complex projects and cross-functional teams.
- Excellent analytical and strategic thinking abilities, with a focus on data-driven decision-making.
- Exceptional communication and negotiation skills.
- Deep understanding of the sports industry, particularly women’s sports, and the evolving commercial landscape.
Compensation
The anticipated on target earnings for this role is between $130,000 - $150,000. Actual starting pay may vary based on a range of factors which can include experience, skills, and scope.
Bay FC is an equal opportunity employer to all, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding and related medical conditions), and sexual orientation, or any other characteristics protected by applicable federal, state or local laws.