Director of Activation

The Role:

The Director of Activation will be the strategic and operational lead responsible for bringing Boston Legacy FC’s partnership deals to life. This role will oversee the end-to-end activation of partner agreements — from ideation and planning to execution, measurement, and renewal support. You will work cross-functionally with marketing, creative, community engagement, and operations teams to deliver best-in-class experiences that drive brand value and deepen partner relationships.

This is a unique opportunity to shape what partnership success looks like at a club in its foundational stage.

Key Responsibilities:

Strategy & Planning

• Develop and own activation strategies for all club partners, aligning with contract deliverables and brand objectives
• Create annual activation plans with measurable KPIs for each partnership
• Lead internal kickoffs and creative brainstorming sessions for new and existing sponsors

Execution & Project Management

• Manage all aspects of partnership activation including matchday elements, digital and social integrations, community programming, hospitality, and experiential campaigns
• Serve as the primary point of contact for partners regarding activation-related initiatives
• Oversee asset delivery, timeline management, and cross-functional coordination

Measurement & Reporting

• Build customized recap reports that demonstrate ROI and impact
• Track performance metrics and recommend optimizations throughout the season
• Collaborate with data teams to quantify media value and fan engagement

Team Leadership & Collaboration

• Lead a growing activations team, managing direct reports and agency partners
• Partner with the sales team to support renewals and upsells with strategic activation insights
• Ensure all activations reflect the values and voice of the Boston Legacy FC brand

What We're Looking For:

• 7+ years of experience in partnership marketing, activations, or brand experience roles, preferably within sports, entertainment, or lifestyle brands
• Proven success in managing multi-channel activations and high-profile brand partnerships
• Strong project management skills with the ability to balance creative vision and operational execution
• Comfortable working in a fast-paced startup or early-stage team environment
• Passion for soccer, community impact, and shaping inclusive fan experiences

Why Join Us? You’ll be part of a founding team creating a legacy—literally. Boston Legacy FC is more than a soccer club; it's a movement. We offer a unique opportunity to shape the future of a professional sports organization in one of the most passionate sports markets in the world.

Equal Employment Opportunity Statement – Boston Legacy FC

Boston Legacy FC is proud to be an equal opportunity employer. We are committed to building a diverse, inclusive, and equitable workplace where all individuals are respected, valued, and empowered.

We do not discriminate on the basis of race, ethnicity, color, national origin, ancestry, gender, gender identity or expression, sexual orientation, marital or parental status, religion, age, disability, neurodiversity, veteran status, citizenship status, or any other legally protected characteristic.

Boston Legacy FC is dedicated to fostering a workplace that reflects the vibrant and diverse community we serve—on and off the pitch.

If you require a reasonable accommodation during any part of the hiring process, please let us know. We're happy to support you.