Director of Content and Social Media
Birmingham Legion FC
Full-time
On-site
Birmingham, Alabama, United States
Social & Digital Media, Professional Soccer, Director
Overview:
The Director of Content & Social Media is the creative engine behind Birmingham Legion FC’s storytelling. This role blends leadership and hands-on production — leading strategy, shooting, and editing photo and video content, and driving the club’s brand presence across all platforms. Reporting directly to the VP of Marketing & Fan Engagement, the Director is responsible for defining Legion’s visual identity and social voice. This person will concept, capture, and produce original content that connects fans to the club — from on-field action and behind-the-scenes access to community stories and partner activations. The ideal candidate is a hybrid of creative director, photographer, videographer, and editor — a fast-moving storyteller with a strong grasp of strategy, tone, and cultural trends.
The Director of Content & Social Media is the creative engine behind Birmingham Legion FC’s storytelling. This role blends leadership and hands-on production — leading strategy, shooting, and editing photo and video content, and driving the club’s brand presence across all platforms. Reporting directly to the VP of Marketing & Fan Engagement, the Director is responsible for defining Legion’s visual identity and social voice. This person will concept, capture, and produce original content that connects fans to the club — from on-field action and behind-the-scenes access to community stories and partner activations. The ideal candidate is a hybrid of creative director, photographer, videographer, and editor — a fast-moving storyteller with a strong grasp of strategy, tone, and cultural trends.
Key Responsibilities:
Creative Leadership & Production: Lead Legion FC’s overall content and social media strategy from planning to execution. Capture, edit, and deliver photo and video content from matches, training sessions, community events, and off-field features. Concept, shoot, and produce short-form content (Reels, TikToks, YouTube Shorts) and long-form storytelling pieces. Ensure all creative aligns with the club’s brand standards, tone, and marketing goals. Support and guide interns, freelancers, and photographers as needed.
Social Media Strategy & Execution: Manage Legion FC’s social channels (Instagram, TikTok, X/Twitter, Facebook, YouTube, LinkedIn). Develop and execute the social content calendar aligned with matches, news, and marketing priorities. Create platform-specific visuals and copy that drive engagement and reach. Monitor trends and emerging formats to keep Legion content culturally relevant. Track analytics and apply insights to optimize future content.
Brand & Collaboration: Partner with the VP of Marketing & Fan Engagement on campaigns, storytelling initiatives, and partnership activations. Collaborate across departments to create content supporting ticketing, partnerships, and fan engagement. Maintain strong and consistent brand standards across all creative outputs. Represent the content and social team as a creative leader within the organization.
Creative Leadership & Production: Lead Legion FC’s overall content and social media strategy from planning to execution. Capture, edit, and deliver photo and video content from matches, training sessions, community events, and off-field features. Concept, shoot, and produce short-form content (Reels, TikToks, YouTube Shorts) and long-form storytelling pieces. Ensure all creative aligns with the club’s brand standards, tone, and marketing goals. Support and guide interns, freelancers, and photographers as needed.
Social Media Strategy & Execution: Manage Legion FC’s social channels (Instagram, TikTok, X/Twitter, Facebook, YouTube, LinkedIn). Develop and execute the social content calendar aligned with matches, news, and marketing priorities. Create platform-specific visuals and copy that drive engagement and reach. Monitor trends and emerging formats to keep Legion content culturally relevant. Track analytics and apply insights to optimize future content.
Brand & Collaboration: Partner with the VP of Marketing & Fan Engagement on campaigns, storytelling initiatives, and partnership activations. Collaborate across departments to create content supporting ticketing, partnerships, and fan engagement. Maintain strong and consistent brand standards across all creative outputs. Represent the content and social team as a creative leader within the organization.
Qualifications:
5+ years of professional experience in photography, videography, and content creation (sports, entertainment, or agency preferred).
Proven ability to shoot, edit, and publish content independently (both photo and video).
Proficiency in Adobe Creative Suite (Premiere Pro, Lightroom, Photoshop, After Effects).
Skilled in short-form content editing (Reels, TikTok, CapCut). Deep understanding of social media strategy, trends, and analytics.
Strong creative vision and storytelling instincts with ability to thrive in a fast-paced environment.
Experience managing content calendars and leading creative direction.
Portfolio of photo/video work required. Passion for soccer, sports culture, and community storytelling.
5+ years of professional experience in photography, videography, and content creation (sports, entertainment, or agency preferred).
Proven ability to shoot, edit, and publish content independently (both photo and video).
Proficiency in Adobe Creative Suite (Premiere Pro, Lightroom, Photoshop, After Effects).
Skilled in short-form content editing (Reels, TikTok, CapCut). Deep understanding of social media strategy, trends, and analytics.
Strong creative vision and storytelling instincts with ability to thrive in a fast-paced environment.
Experience managing content calendars and leading creative direction.
Portfolio of photo/video work required. Passion for soccer, sports culture, and community storytelling.
Success Metrics:
Consistent delivery of high-quality photo and video content that enhances Legion FC’s brand visibility and engagement. Growth in followers, impressions, and engagement across all platforms. Positive fan sentiment and increased connection through creative storytelling. Efficient production workflows and collaboration within the organization. Elevated visual identity and consistency across all Legion content.
Consistent delivery of high-quality photo and video content that enhances Legion FC’s brand visibility and engagement. Growth in followers, impressions, and engagement across all platforms. Positive fan sentiment and increased connection through creative storytelling. Efficient production workflows and collaboration within the organization. Elevated visual identity and consistency across all Legion content.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.