Sr. Manager, Data Analytics– FIFA World Cup 26™
On Location WCWho We Are:
On Location is a global leader in premium experiential hospitality, offering ticketing, curated guest experiences, live event production and travel management across sports, entertainment, fashion and culture. On Location provides unrivaled access for corporate clients and fans looking for official, immersive experiences at marquee events, including the Olympic and Paralympic Games, FIFA World Cup 2026, Super Bowl, NCAA Final Four, and more. An official partner and/or service provider to over 150 iconic rights holders, such as the IOC (the Milano Cortina 2026 and Los Angeles 2028 Olympic Games), FIFA, NFL, NCAA, UFC, WWE, and PGA of America, the company also owns and operates a number of its own unique experiences. On Location is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company.
Position Overview
We are looking for an entrepreneurial, data-driven marketing leader to join the FIFA World Cup 2026™ Hospitality team as Senior Manager, Data and Analytics. In this high-impact role, you’ll help shape and measure the performance of integrated marketing campaigns across paid media, email, social, and web. You’ll work closely with channel owners and cross-functional teams to deliver actionable insights, build performance dashboards, implement attribution models, and optimize the customer journey while maximizing ROI. The ideal candidate combines a strong foundation in marketing analytics with hands-on experience in SQL and business intelligence tools—along with the curiosity, initiative, and problem-solving mindset to thrive in a fast-paced, collaborative environment.
No sponsorship for the role.
Key Responsibilities
- Partner with digital marketing channel owners (Email, Paid Media, Website, Social) and stakeholders to assist in the planning, execution, and measurement of marketing efforts in support of the Hospitality Program for the FIFA World Cup 2026™.
- Develop and maintain marketing performance dashboards to provide real-time insights into campaign performance across multiple channels.
- Own end-to-end reporting processes for digital marketing campaigns including paid search, paid social, and programmatic channels.
- Implement, optimize, and verify marketing attribution models to track ROI, optimize current campaigns, and better allocate future budgets.
- Work alongside website developers and product managers to understand customer behavior data, conduct experiments, and suggest website design optimizations to improve organizational KPI’s.
- Build automated reporting tools using SQL and Business Intelligence tools like Quicksight and Omni.
- Use SQL to create data models for reporting and audience segmentation.
- Collaborate with digital marketing teams to define KPI’s and measure the effectiveness of A/B tests, landing pages, and ad creatives.
- Ensure data integrity and accuracy by working closely with developers, marketers, tag managers, and tracking platforms.
Qualifications
- Bachelor’s degree in marketing, statistics, computer science, or related field.
- 5-7 years of experience in digital marketing analytics, performance marketing, marketing operations, or business intelligence.
- Strong knowledge of digital advertising platforms (Google Ads, Meta Ads, LinkedIn).
- Experience with Business Intelligence tools like Quicksight, Looker, Omni, or similar.
- Proficient in SQL for querying large datasets for reporting and audience generation.
- Hands on experience creating audiences using identity resolution or data onboarding tools such as Segment or Liveramp.
- Familiarity with marketing attribution models.
- Experience with website analytics tools like GA4 and Amplitude.
- Ability to translate data into actionable insights and clearly communicate findings to non-technical stakeholders.
Per local requirements and in the interest of transparency, the range shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job-related qualifications, knowledge, skills and experience. The company strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short- and long-term incentives, growth and developmental opportunities, and robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings.
Hiring Range Minimum:
$117,000 annually
Hiring Range Maximum:
$156,000 annually