VP Strategy & Analytics

VP STRATEGY & ANALYTICS

ABOUT SAN DIEGO FC

At San Diego FC, we believe football is more than a game — it’s a community, a culture, and a movement. As MLS’ newest club, we’re building not just a team, but a brand that reflects the heart of San Diego.

Summary:

The Vice President of Strategy & Analytics will be responsible for overseeing the club’s data strategy, leading a team of analysts, and collaborating with key stakeholders to deliver actionable insights that support the club’s objectives. Five or more years leading BI strategy in a stadium setting is required. This role demands a leader with a deep understanding of stadium pricing, product creation for entertainment, data analytics and a proven ability to drive strategic initiatives through data. The ideal candidate will be a seasoned professional with a strong background in business intelligence, analytics, and team leadership.

Key Responsibilities:

Ticketing and Partner Asset Pricing and Strategy

• Lead the development, review, and continuous optimization of the club’s seating and ticket pricing strategy, including season tickets, premium products, single match, mini plans, group plans, and dynamic/variable pricing models
• Partner with Ticketing, Premium, and Finance to build data-driven pricing frameworks based on demand, market benchmarks, customer behavior, and inventory yield
• Lead the development and ongoing review of partnership inventory pricing and valuation frameworks, ensuring alignment with market trends, audience data, and brand exposure metrics

Data Strategy and Governance:

• Continue the develop of the Club’s comprehensive data strategy aligned with business goals.
• Evaluate and select appropriate data management tools and technologies to support the data ecosystem.
• Develop and execute a comprehensive business intelligence strategy that aligns with the club’s goals and objectives.
• Leverage Salesforce CRM to unify fan, ticketing, and partnership data
• Lead and manage the Strategy & Analytics team, fostering a culture of innovation, collaboration, and continuous improvement.
• Oversee the design, development, and deployment of advanced analytics solutions, including dashboards, reports, and predictive models.
• Ensure the integrity, accuracy, and security of data across all platforms and systems used by the club. Establish and maintain data governance policies and procedures.

Internal and External Stakeholder Management

• Work closely with the Marketing, Fan Engagement, and Digital teams to analyze fan behavior, optimize campaigns, and enhance the overall fan experience.
• Partner with Ticketing, Operations, and Finance teams to drive revenue growth, optimize pricing strategies, and improve operational efficiency.
• Collaborate with senior leadership and department heads to identify key business challenges and opportunities, translating them into data-driven strategies.
• Develop and maintain relationships with external data providers and technology partners to enhance the club’s data capabilities.
• Monitor industry trends and innovations in business intelligence, adopting best practices and new technologies to maintain a competitive edge.
• Present insights, findings, and strategic recommendations to senior leadership and the Board, influencing high-level decision-making.
• Establish and track key performance indicators (KPIs) across the club, providing regular updates to ensure alignment with strategic objectives.

QUALIFICATIONS:

Candidates can meet the requirements with a combination of experience in the following areas:

• 5+ years leading BI strategy with respect to pricing and product development at a stadium.
• Bachelor’s degree in Business, Data Science, Analytics, Economics, or a related field.
• A Master’s degree or MBA is preferred.
• 10+ years of experience in business intelligence, data analytics, or a related field, with at least 5 years in a senior or managerial role.
• Strong analytical and problem-solving skills with the ability to translate complex data into actionable insights.
• Excellent communication and presentation skills, with the ability to convey complex information to non-technical stakeholders.
• Ability to translate technical data to stakeholders to inform decisions
• Knowledge of ticketing systems (Ticketmaster preferred)
• Previous experience with CRM tools (Salesforce strongly preferred)
• Previous experience with marketing automation tools is a plus
• Experience in Sports or Entertainment particularly in soccer, is highly desirable.
• Cross functionally focused (ability to persuade and influence decision making and consensus building)
• Experience with machine learning, AI, and predictive modeling
• Working knowledge of modern cloud-based data platforms (e.g., Google Cloud, AWS)
• Proficiency in data visualization tools (e.g., Tableau, Looker Studio). Data modeling tools (e.g., SQL, R, Python) is a plus.
• Strong leadership and team management skills, with a proven ability to mentor and develop talent.
• Passion for soccer and a deep understanding of the MLS landscape.

APPLICATION PROCESS

We invite all qualified candidates to apply. This is an opportunity to be a part of a great team building something meaningful for San Diego. We offer excellent benefits including multiple health plans, lifestyle & wellness plans, over 30 days of paid time off, and a 4% company match on your 401(k).

San Diego FC is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We strongly value student athlete safeguarding and do background screening and training for certifications.